Fresh Out of the Box!
On Tuesday this week, I got the call to come and pick up 5 boxes of freshly printed comics – 100 Year Rip-Off has come back to life. For those of you who follow these posts, you’ll know that this has been Ad Astra’s main project for the past few months.
First order of business is filling pre-orders from the lovely folks who supported me during my Indiegogo campaign–they are deserving of a comic on their doorsteps immediately, along with my most heartfelt thanks. It feels wonderful to have people around you who believe in your project.
This Summer has been such a blur of activity, I feel like I haven’t really had time to sit down and process my first publishing experience. From the get-go, I liked the idea of publishing creative work from someone other than myself for the first go at it–I feel like creating and producing are two very different processes that deserve their own special care and attention. Likewise, I wanted to give myself at least some mental time and space to look at the process as much from outside myself as possible–a hard thing to do when you’re staring your own brain child.
And so I impart to you the lessons I’ve learned from this experience from Day 1 – from initial planning, getting in touch with creators, editing, printing, fundraising, and retailing.
Make a Timeline. It’s not that we all follow calendars, but they help your brain foreshadow the journey in which you’re about to take part. Get a cheap calendar from the dollar store, or a get a big piece of paper, and lay out everything you think will be involved in the process of your project.
Enjoy the Process. A lot of the editing work with 100 Year Rip-Off was incredibly tedious–essentially going over each image with a magnifying glass. But I actually enjoy this work, and find the focus involved therapeutic. If you find yourself going into territory that is boring or frustrating–but necessary for your project’s completion, find a way to make it a more enjoyable experience. Creativity, love, and care in work all stem from savored moments. Don’t rush it.
Make Connections. Anyone who has a project they want to share should always have this in mind. Everywhere you go, you have opportunities to talk about what you’re working on. Don’t get all shy and say “I don’t want to promote myself”. Stop it! You’re not shamelessly promoting yourself–you are promoting your work, which has a life all its own. And let me tell you, it’s way more interesting to talk about with your neighborhood barrista in the morning than the frickin’ weather or new version of the iPhone. Come off it. People love projects. They love hearing about what the people around them are working on. Share the process you’re involved in with others–and you will always find people who say, “When you’re done–save one for me.”
Seriously Calculate Finances. Seriously. I know everyone hates it, but understanding how much your project is going to cost is pretty important–especially when you’re asking people to help you out with money. This brings me to my next point, which is Indiegogo related.
Details of Delivery. Once your project is done, how’s it getting out to people? If you did a crowd-funding campaign, did you calculate for postage? How about international orders? These all seem like “good problems” to have, that you’re willing to table until you’re far enough along that they will come up–but think about them now. I included a promotional poster in with my Indiegogo campaign–one that I wanted to send unfolded to contributors. Well, after the campaign had ended, I found out that shipping it unfolded was going to cost 2-3 times as much as what people had donated for it! FAIL. Keep shipping in mind.
… I may add to this list later, but these are my immediate reflections on this particular project. I’d like to take some more time in the near future to really lay out the anatomy of the process, and perhaps turn it into its own How-To project.
Thanks for reading.