Ad Astra Comix is pleased to announce the release of ‘The Beast: Making a Living on a Dying Planet’, its fifth publication and first original title. Produced in partnership with Dr. Patrick McCurdy at the University of Ottawa, ‘The Beast’ explores the way advertising shapes our perceptions of the Alberta oil sands, the climate and the Canadian economy.
From environmentalists to oil sands workers, this book has something for everyone to chew on. Driven by economic uncertainty to work in Alberta, protagonists Callum and Mary struggle with doing good while making a living. While Mary flourishes doing oil sands advertising, Callum is dying of the exposure he’s paid in. Their crossed paths to success push them into conflict with each other and ultimately with themselves. Along the way, the book explores the advertising cliches that define oil sands discourse in Canada, from ‘Fort MacMurray is Mordor’ to ‘Diluted bitumen is good for the planet, actually.”
‘The Beast’ is a 112 page black and white graphic novel with six full colour ads that satirize real images produced by environmental NGOs, energy companies and grassroots oil sands supporters – yes, they’re real! Written by Hugh Goldring and illustrated by Nicole Marie Burton, ‘The Beast’ was released in February, 2018 and will launch on Earth Day – April 22nd, 2018.
‘The Beast’ is available through Ad Astra Comix’s online store, on Amazon and through AK Press in the US. Review copies available upon request.